Lead Form Audit
Every way a Fruit Cove or Mandarin homeowner reaches your contracting business — website form, GBP call button, Messenger, phone — and where each one drops the lead before you ever hear about it.
Contractors · Jacksonville FL
Contractor Website
Design Jacksonville.
For HVAC, plumbing, roofing, electrical, and general contractors across Jacksonville and St. Johns County. A site that picks up the phone isn't answering, ranks on the 3-pack, and turns project galleries into quote requests.
What's in it
What the contractor audit covers.
Service Area Maps
The page structure trades actually need: a service type page per line of work (HVAC, plumbing, roofing), a city page per real service area, and the citations Jacksonville contractors lose without knowing it.
Project Galleries
What to shoot, how many per project, captions that pull their weight on SEO, and the gallery layout that holds up on a phone in a customer's driveway.
Emergency vs Quote Flow
The clear call on whether to add a separate emergency page, an after-hours form, or a simple "call now" prompt — based on your trade, your service area, and how you actually staff the phones.
How it works
Three steps. No long contract.
01
Pre-call intake
Send your contractor website URL and the trades / service area you actually work. We pull real Jacksonville search data on your niche and your top three competitors before the call.
02
Working session
90 minutes on Zoom or at our Fruit Cove office. We walk your team through the lead form audit, the page structure, and the project gallery plan — with your foreman or owner in the room.
03
Written plan
Within 48 hours you get a one-pager with a 90-day build list, the trade-specific pages you actually need, and the GBP cleanup you can do in a single afternoon.
FAQ
Common questions.
We get most of our work from word of mouth. Is the website really worth it?
Worth it for the jobs that don't come through word of mouth — the late-night emergency searches and the new homeowners who Google "roofer near me" and never call past the 3-pack. That's the work most contractors under-invest in and lose every month.
We do HVAC, plumbing, and roofing. Do we need a separate site for each?
No. One site with one strong service page per trade is the right call for most Jacksonville contractors until you outgrow it. Multiple sites splits your reviews and rankings — we explain when it makes sense.
Do you build the project galleries?
If you want Jax Web Pro to build the new site, yes — we wire the gallery templates, the photo specs, and the captions. If you're handling photos in-house we hand you the spec and stay out of the way.
What if we already have a website and just need more leads?
Then the audit usually ends with a clear "redesign isn't the answer yet — GBP and citations are." We tell you honestly when the website is the bottleneck and when it's not.
Book it
PICK UP THE LEADS
YOU'RE LEAVING ON THE TABLE.
Send your contracting company name and your real service area. We'll come back with a flat quote and what we expect to find in the audit — usually within one business day.